How BRAC Bank raised post-maternity 12-month retention from 78.6% to 94.8% and grew women in branch operational leadership by 72.5% across 64 districts.
The problem
High mid-career female attrition (21.4%) in regional SME branches due to inflexible rostering and post-maternity career stalls.
What they did
16-week structured paid returnship, district childcare stipends, cluster roster flexibility, and objective promotion panels.
How to replicate it
- 01
Replace ad-hoc manager discretion with guaranteed 6-month flexible cluster rostering for returning mothers.
- 02
Pair childcare stipends in regional districts with structured peer-mentoring cohorts.
- 03
Audit promotion conversion rates quarterly at the Board Nomination & Remuneration Committee.
Full transcript: In FY2024, our regional SME branches faced a 21.4% mid-career female attrition rate. By redesigning returnship...
